Cross River State Carnival Commission

Executive Summary

The ServiceCraft Company successfully executed a benchmarking and best practices training plan, providing a comprehensive overview of entrepreneurship in the creative economy with Carnival Calabar and Festival as a case study.

The program aimed to equip young entrepreneurs, particularly those passionate about the creative arts and cultural events, with the skills needed to harness opportunities in the entrepreneurial landscape, beginning with the Carnival Calabar and Festival.

Introduction

The ServiceCraft Company initiated a benchmarking and best practices training plan to empower aspiring entrepreneurs in the creative arts, leveraging Carnival Calabar and Festival as a case study. The objective was to provide practical insights, skills, and networking opportunities to drive entrepreneurial success in the creative economy.

Objectives and Scope

Equip young entrepreneurs with practical knowledge about identifying and leveraging entrepreneurial opportunities in the creative economy.
Develop practical skills in business planning, marketing, branding, and financial management tailored to the creative sector.
Facilitate networking opportunities for participants to connect with industry experts and fellow entrepreneurs.
Address the challenges faced by entrepreneurs in the festival-related business.

Methodology

The training plan incorporated a mix of theoretical sessions, practical workshops, and networking events. The content was tailored to meet the specific needs of young entrepreneurs passionate about the creative arts, using Carnival Calabar and Festival as a real-world case study.

Persona Description

Target Participant:

Characteristics:

Motivated and enthusiastic about exploring entrepreneurial opportunities in the creative economy, focusing on festivals like Carnival Calabar.
Keen interest in arts, culture, and event management.
Aims to launch a business venture centered around festival-related products or services.
Faces challenges related to limited knowledge of opportunities in the creative economy and lacks experience in business planning.

Training Outputs

Participants are expected to leverage the training outputs in the following ways:

Concrete Strategies:

Practical Insights:

Guidance on Challenges:

Networking Opportunities:

Training Delivery

The training was delivered through:

Theoretical Sessions:

Practical Workshops:

Networking Events:

Outcomes and Results

Enhanced Entrepreneurial Knowledge: Participants gained enhanced knowledge about entrepreneurial opportunities specific to the creative economy.
Skill Development: Practical skills in business planning, marketing, branding, and financial management were developed, tailored to the creative sector..
Networking Success: Successful networking opportunities resulted in valuable connections and collaborations.

Recommendations

Follow-Up Workshops: Conduct follow-up workshops to reinforce and build upon the knowledge and skills acquired.
Online Learning Platform: Establish an online learning platform for continuous learning and resource sharing.
Mentorship Program: Implement a mentorship program connecting participants with experienced entrepreneurs in the creative economy.

Conclusion

The ServiceCraft Company’s benchmarking and best practices training plan successfully equipped young entrepreneurs with the knowledge, skills, and networking opportunities needed to thrive in the creative economy.

The program’s outcomes contribute to the participants’ entrepreneurial journey, particularly in the context of festival-related businesses.

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